Miller/Coors found a nice little loophole around Budweiser being the only beer company to advertise during this year's Super Bowl; buy advertising spots through local NBC affiliates. But a no nonsense brew like Miller High Life doesn't need to spend $3 MIL on some flashy 30 second beer ad that shows a lot of tits and ass. Instead, they ran a one second ad for Miller's nostalgic blue collar brew. The one second ad is creating more buzz than the beer itself. Playing off of High Life's new slogan, Common Sense in a Bottle, the folks at Miller/Coors believe all they need is one second to show what High Life is all about.
Watch the One Second Ad here