Frito-Lay, a company that is near and dear to everyone's arteries has rolled out a new website and ad campaign promoting their Baked! (yes, with a !) Lays and Flat Earth vegetable crisps. A few weeks ago they launched the website A Woman's World, which has cartoon webisodes of a group of Sex In the City-esque women who talk about 'intriguing' and 'intellectual' subjects like trying to find a way to get into your skinny jeans, how to hide your credit card bill for your husband and of course the best way to diet. Umm...Does anybody see anything wrong with this? How come those feminist bloggers aren't discussing this? Oh, apparently they're spending all of their time ranting about Taco Bell being sexist and trans-phobic (see previous entry).
This is Frito-Lay's attempt at neuromarketing, which is basically analyzing a consumer's brain. The ad agency or marketing firm physically reads a consumer's reaction to questions regarding a product with the use of a brain scan. Yes, it's scary.
Will this new campaign persuade women to purchase these specific Frito-Lay products? Probably not(I'll stick to Utz thank you very much). Frito-Lay has certainly missed the mark on this one. It doesn't take millions of dollars in neuromarketing to know that all Frito-Lay needs to do is dip those chips in chocolate to make women buy them.
Taco Bell has launched two ads (so far) promoting their value priced nachos. They feature young men who appear pregnant because they either have a dome of nachos hidden under their shirt or they've had so much to eat that they feel like they're expecting. I've been reading blogs that totally bash these ads, saying that they're sexist, disgusting and even going as far as stating they're transgendered-phobic because in one ad the man dresses up in drag to appear like a pregnant woman. Ok...give me a fucking break. I know I'm not usually political on this site, but come on! It's a 30 second television spot! One blogger said that to compare eating too much food to being pregnant is outrageous...it's comedy people, lighten up. Taco Bell is simply targeting their key demographic: young male stoners.
Ok...I'm done ranting. *exhales* I think these ads are funny, plain and simple. And yes, I am a woman. They're not trying to be sexist, trans-phobic or mock pregnancy. I bet whoever is making these claims of Taco Bell being anti-women has never had food from Taco Bell. I haven't had food from 'The Bell' in ages, but I certainly remember that you do feel bloated after, and then you have to take a major deuce that would even make the Octomom cringe.
Sorry I haven’t updated you guys. With school and spring break, I’ve been super busy. If you were wondering, I did not go to Mexico or another stereotypical hot spot, but you might see me on a Girls Gone Wild commercial late one night.
During the Super Bowl (wow it was 6 weeks ago?!) Jack In The Box launched television spots that show their beloved mascot/owner, Jack being hit by a bus and soon after being rushed to the hospital. Hangintherejackcom is seen at the end of the commercial. What a genius advertising campaign. Before Jack got well (The latest commercial when he instantly gets up from his coma after he hears the name is going to be changed to Phil In The Box) the website was mostly user generated. You could personally send a video message of your thoughts and prayers to Jack, or even write a simple note. Interviews with Jack’s doctors can be viewed as well as the videos and notes from fellow Jack supporters. Even Jack's MRIs are on the site (you can't make this up!). What’s the point you ask? One word. Buzz. This campaign created tons of buzz, all to launch a new Jack In The Box website and rumors of a new logo have surfaced. The spots were aired across the country, covering states that are hundreds of miles from a JITB (Like the Northeast), but the spots don’t do the campaign justice. JITB is catching on to the new way to advertise- creating a blown up story to sell burgers.