The jingle is a dying tactic in the world of advertising. However, even though consumers are so jaded about the media some simple jingles are able to rise up and become the next pop culture phenomenon. Subway's Five Dollar Footlong *giggle* campaign is just that. Everyone knows it, it's pretty easy for it to get stuck in your head when the phrase "Five Dollar Footlong" is uttered in a rhythmic pattern that makes me want to bust out my 'ill moves' and by 'ill moves' I mean bumping and grinding against my nearest friend so creepy guys that resemble the ones in the YouTube sensation "My New Haircut" get the hint that I'm not into them. Maybe the Five Dollar Footlong campaign is successful because of the hand motion that is involved with performing the song, or the fact that Subway can use the words "Five Dollar" and "Footlong" without getting those prudes at the FCC involved. Actually, if I want to get technical with the folks at Subway, I'm actually not getting 12 meaty inches of meat, cheese and condiments *giggle* for Five Dollars. With tax, that well endowed sandwich comes to more than five dollars. Although, the local sub shop near my apartment may not be as fancy as you are Subway and they may in fact be slightly more expensive, but at least I know where their meat comes from and they do address me by my name.
hey, you gotta write something new, already.
ReplyDeleteIn the Uk a footlong costs over £5, but that is more food than most Brits can handle in one bite.
ReplyDeleteThought I'd say hello as I have started a realtime one man product review Blog called Negotiable Everything, as I use it I review it, check it out as I haven't had any visits yet