Frito-Lay, a company that is near and dear to everyone's arteries has rolled out a new website and ad campaign promoting their Baked! (yes, with a !) Lays and Flat Earth vegetable crisps. A few weeks ago they launched the website A Woman's World, which has cartoon webisodes of a group of Sex In the City-esque women who talk about 'intriguing' and 'intellectual' subjects like trying to find a way to get into your skinny jeans, how to hide your credit card bill for your husband and of course the best way to diet. Umm...Does anybody see anything wrong with this? How come those feminist bloggers aren't discussing this? Oh, apparently they're spending all of their time ranting about Taco Bell being sexist and trans-phobic (see previous entry).
This is Frito-Lay's attempt at neuromarketing, which is basically analyzing a consumer's brain. The ad agency or marketing firm physically reads a consumer's reaction to questions regarding a product with the use of a brain scan. Yes, it's scary.
Will this new campaign persuade women to purchase these specific Frito-Lay products? Probably not(I'll stick to Utz thank you very much). Frito-Lay has certainly missed the mark on this one. It doesn't take millions of dollars in neuromarketing to know that all Frito-Lay needs to do is dip those chips in chocolate to make women buy them.
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